Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Author: W. Chan Kim Manufacturer: Harvard Business School Press ListPrice: $29.95 Offer: $19.77 Similar Products (5+)
How Customers Think: Essential Insights into the Mind of the Market Author: Gerald Zaltman Manufacturer: Harvard Business School Press ListPrice: $32.95 Offer: $21.75 Similar Products (5+)
Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior Author: Pamela Danziger Manufacturer: Kaplan Business ListPrice: $19.95 Offer: $13.57 Similar Products (5+)
Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes Author: Pamela Danziger Manufacturer: Kaplan Business ListPrice: $27.00 Offer: $17.82 Similar Products (5+)
The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness (P.S.) Author: Virginia Postrel Manufacturer: Harper Perennial ListPrice: $13.95 Offer: $11.16 Similar Products (5+)
Priceless: Turning Ordinary Products into Extraordinary Experiences Author: Diana Lasalle Manufacturer: Harvard Business School Press ListPrice: $32.95 Offer: $21.75 Similar Products (5+)
Living It Up : America's Love Affair with Luxury Author: James B. Twitchell Manufacturer: Simon & Schuster ListPrice: $14.00 Offer: $11.90 Similar Products (5+)
Mass Affluence: Seven New Rules of Marketing to Today's Consumer Author: Paul Nunes Manufacturer: Harvard Business School Press ListPrice: $32.95 Offer: $21.75 Similar Products (5+)