Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands Author: Alina Wheeler Manufacturer: Wiley ListPrice: $45.00 Offer: $29.70 Similar Products (5+)
The 22 Immutable Laws of Branding Author: Al Ries Manufacturer: Collins Business ListPrice: $18.95 Offer: $12.89 Similar Products (5+)
BrandSimple: How the Best Brands Keep it Simple and Succeed Author: Allen P. Adamson Manufacturer: Palgrave Macmillan ListPrice: $14.95 Offer: $10.17 Similar Products (5+)
Emotional Branding: The New Paradigm for Connecting Brands to People Author: Marc Gobe Manufacturer: Allworth Press ListPrice: $24.95 Offer: $16.47 Similar Products (5+)
How Customers Think: Essential Insights into the Mind of the Market Author: Gerald Zaltman Manufacturer: Harvard Business School Press ListPrice: $32.95 Offer: $21.75 Similar Products (5+)
Harvard Business Review on Effective Communication (Harvard Business Review Paperback Series) Author: Ralph G. Nichols Manufacturer: Harvard Business School Press ListPrice: $22.00 Offer: $14.96 Similar Products (5+)
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management Author: l Manufacturer: Wiley ListPrice: $35.00 Offer: $23.10 Similar Products (5+)
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity Author: David A. Aaker Manufacturer: Free Press ListPrice: $28.00 Offer: $18.48 Similar Products (5+)
Harvard Business Review on Strategies for Growth (Harvard Business Review Paperback Series) Author: Harvard Business Review Manufacturer: Harvard Business School Press ListPrice: $22.00 Offer: $14.96 Similar Products (5+)
Building Brand Identity: A Strategy for Success in a Hostile Marketplace Author: Lynn B. Upshaw Manufacturer: Wiley ListPrice: $46.50 Offer: $31.89 Similar Products (5+)
Strategic Brand Management, Second Edition Author: Kevin Lane Keller Manufacturer: Prentice Hall ListPrice: $155.40 Offer: $155.40 Similar Products (5+)
Positioning: The Battle for Your Mind Author: Al Ries Manufacturer: McGraw-Hill ListPrice: $16.95 Offer: $11.53 Similar Products (5+)
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design Author: Marty Neumeier Manufacturer: New Riders Press ListPrice: $14.95 Similar Products (5+)
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity) Author: Jean-Noel Kapferer Manufacturer: Kogan Page ListPrice: $59.95 Offer: $40.80 Similar Products (5+)
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands Author: Alina Wheeler Manufacturer: Wiley ListPrice: $39.95 Similar Products (5+)
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity) Author: Jean-Noel Kapferer Manufacturer: Kogan Page ListPrice: $70.00 Offer: $56.10 Similar Products (5+)