Strategic Market Management (Strategic Market Managment) : David A. Aaker
Customers also bought these Products:
Wikinomics: How Mass Collaboration Changes Everything Author: Don Tapscott Manufacturer: Portfolio Hardcover ListPrice: $27.95 Offer: $18.45 Similar Products (5+)
Marketing Management (12th Edition) (Marketing Management) Author: Philip Kotler Manufacturer: Prentice Hall ListPrice: $166.67 Similar Products (5+)
Competitive Strategy: Techniques for Analyzing Industries and Competitors Author: Michael E. Porter Manufacturer: Free Press ListPrice: $40.00 Offer: $26.40 Similar Products (5+)
International Marketing (Mcgraw Hill/Irwin Series in Marketing) Author: Philip R. Cateora Manufacturer: McGraw-Hill/Irwin Offer: $118.32 Similar Products (5+)
Creative Strategy in Direct & Interactive Marketing, Third Edition Author: Susan K Jones Manufacturer: Racom Communicatons and Direct Marketing Association ListPrice: $49.95 Offer: $37.96 Similar Products (5+)
Agile Management for Software Engineering: Applying the Theory of Constraints for Business Results (Coad Series) Author: David J. Anderson Manufacturer: Prentice Hall PTR ListPrice: $59.99 Offer: $45.30 Similar Products (5+)
Corporate Financial Management (3rd Edition) Author: Douglas R. Emery Manufacturer: Prentice Hall ListPrice: $186.80 Offer: $149.44 Similar Products (5+)
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity Author: David A. Aaker Manufacturer: Free Press ListPrice: $28.00 Offer: $18.48 Similar Products (5+)
Balancing Agility and Discipline: A Guide for the Perplexed Author: Barry Boehm Manufacturer: Addison-Wesley Professional ListPrice: $39.99 Offer: $32.91 Similar Products (5+)
Beyond Software Architecture: Creating and Sustaining Winning Solutions (Addison-Wesley Signature Series) Author: Luke Hohmann Manufacturer: Addison-Wesley Professional ListPrice: $49.99 Offer: $40.70 Similar Products (5+)
Chaotic Markets: Thriving in a World of Unpredictability Author: A. Coskun Samli Manufacturer: Praeger Publishers ListPrice: $49.95 Offer: $49.95 Similar Products (1)